Saturday 19 September 2009

So you want to be a blogger!

You got something on your mind. You want to make a statement about it. You want to tell people about it. How? Blog it!
There are so many sites now where you can set up a blog easily, many have templates which you just plug into and start creating.your blog. For instance www.wordpress.com or www.blogspot.com are just a couple of websites which offer to allow you to set up FREE blogs.
So how do I present the layout of my blog?
Before you decide to start your blog think about what makes a successful blog.
- What should you be writing about?
-Is it the content? Is your blog interesting enough?
- Does you blog give tips and insight into your business?
- Is your blog well written?
The biggest issue about blogging is the time it can take. You need to research your topic and understand it before you write it. You may also want to research for content to add from other blogs or sites on the internet. All this takes time.
The topic of your blog is really important. A good blog can be used part of a marketing strategy. Your blog’s aim is to tell the world out there about you, your vision, your service, in short your brand whether it's a company or a person. Defining your topic is so important as the web has ‘spybots’ out there that trawl the web looking for labelled content. So it is important for you to tag your blog posts appropriately so that browsers can determine if it's of interest and list them in organic searches..
The beauty of blogging as part of your promotional strategy is that it can be adapted quickly to suit the results you are getting. You may find that one post alters your stats dramatically and if that happens you can use that information to write more in the same vein or to ban anything else along those lines. Read your stats - learn what your readers want from you.

All of this takes time but combined with other online marketing activity such as article campaigns, twitter, FaceBook etc, Direct Matches etc you can compile a really powerful marketing tool for your business or for yourself. If you don't have time, employ someone who does.

A Blog can be used to drive traffic to your website , to enhance you as a brand, increase traffic on your website or simply to tell the world about yourself or about what's bugging you..
Happy Blogging!

Colette Morris F.R.S.A
Top Producer and Mentor
This is My Work From Home Business
http://oneyearplan.net/Cmorris

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