Video Marketing if done properly can be a great source of income to your home business. The trick is to do it right and make the video engaging and professional.
Rule number one:
DO not try to SELL to people up front on your video. Seems simple enough, but you would be surprised the number of marketing videos I see where someone is pushing a blatent sale. I switch off... Why? because I already have a home business, I am not looking for another one.
Instead, follow Rule number two:
Offer a resolution to a problem. How to videos, or videos where you appear to resolve problem areas people have are of more value and will get more views and ratings. Nowthese could be things where you have had problems and you have found resolutions,its best to write about what you have experienced as it makes it all the more personal.
Rule number Three
Get a good video camera to film your videos. Nothing is worse than the sound volume is crappy or the quality of the video is poor. These days HD cameras dont have to cost the earth. From what I see on the market, most people use the Flip Camera because of its size, and simplicity as well as not being too costly.
Rule Number Four
Be engaging on your video, nothing is worse than dull videos, or monotone voices. Add a little background music or get some interaction going on in your video where appropriate. Make your videos fun and people will want to watch them.
Rule Number Five
Playtime to be no longer than 3 mins max. Any longer and you will lose your audiences concentration span.
Rule Number Six
Get a good editing software tool . Alot of marketers I know including myself use Camtasia. There is also a Mac version of this software. You can edit on a number of levels, include by lines, links in videos, music tracks zoom and pan and more. Make your video look professional and ensure you select a great editing tool to do this. Nothing is worse than a really rough looking home made video.
A little tip from me, I tend to structure my videos and make a little film map (story board) so to speak of what I am going to talk about and then time myself before I go ahead and do the real thing. Rehearsing is key. Be succinct in getting your point across. WHere you can add your website or additional details on how to contact you either as a byline in the video or in the 'credits' at the end.
Hope these quick tips help... Let me know how you get on below and leave a comment in my box.
Colette Morris F.R.S.A
Internet Marketing Strategist & Business Coach
Want to work with me? click on the link below and visit my site
http://www.BuildYourBusinessOnline.info
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