One of the ways in which you can get free advertising for your business and publicity is by generating articles.
What do you write about? The simplest advice is to write about what you know. Articles should be at minimum between 450 - 600 words long. You should not put a URL above the fold as most article submitters or ezine sites will reject your article. Also you need to ensure that you do not use another authors words. Again, article ezine sites do not and will not tolerate this and your article will not be accepted.
Before writing an article, do your keyword search pretty much like you would if you were advertising on google or for pay per click. Why you ask, well, your articles just like ads are indexed by the spider bots that weave their way around the world wide web. Have you noticed when you do a 'google' search on something you get a list of articles in the organic searches. This is down to good keyword research.
You can break your articles down into 'chapters' or 'parts', not only will this give you lots to write about, but also gives out continuity to your readers. Check your spelling and grammar, important feature of writing articles. People tend to notice the mistakes and not the message you are conveying.
Copywritingis an essential part of article writing, if you are not good at ad copy, then put yourself on a course such as this click Here for more information.
Good copy writng skills will blow apart the competition, get readers attention from the start and get people to purchase whatever it is you are retailing. Remember you have about 8 - 10 seconds to get peoples attention, having eye catching titles, and enthralling story lines to keep them hooked is essential to getting your article noticed.
Colette Morris F.R.S.A
Internet Marketing Strategist & Business Coach
http://www.BuildYourBusinessOnline.info
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