Showing posts with label ad copy. Show all posts
Showing posts with label ad copy. Show all posts

Sunday, 20 February 2011

Copy Writing Blog That May Help Your Writing Explode

Hey everyone

I found this great site on how to 'write'. It gives you tips on how to write articles, ebooks and blogs as well as ad copy.

It's a useful resource so make sure you bookmark it for future use.

http://www.writing-world.com

Leave me your comments, tweet and share this on FB if you find it useful :)

To your success

Colette Morris aka WorkfmHomeDiva
http://BuildMyBusinessOnline.info

Sunday, 6 February 2011

Copy Writing Tips

 Why is it so difficult to get people to notice your site, your products, your services?  How can you get yourself noticed?

Have you ever thought about the articles you write. DO you give any thought to what you are writing, who your audience and and what you are trying to bring out in your article?  Good copy writing skills is essential to help keep your readers entertained.  If you doubt whether copy writing will improve your lead generation, then take a look at some of the emails and websites you find interesting, see how they are able to pull you in.

Here are some quick tips that I have found useful with copy writing.

  1. On average you have about 10 seconds or even less to get someone's attention online, so do you have good copy? 
  2. Having a good catchy title helps, then follow up with something snappy and attention grabbing.  But, you probably knew all this right?  
  3. A good copy with usually be interwoven with a great story, something that you don't give away all at once, keep your readers entertained.Story telling is a great way to captivate your readers imagination. It also helps to build rapport,gets them to know you.
  4. Using power words can get your readers to take action and also gets their attention, words like, 'proven', breakthrough, one-offor scientifically proven.
  5. Forget using jargon, use straight forward simple language, as they say keep it simple. Try not to use sophisticated or complex language.
  6. It helps to use positive language, readers always get inspiration from positive language, leave negative language out of your posts, unless your describing a situation or issue that is related to the positive side. 
  7. Use bullet points and sub headers,it helps readers to be able to quickly read through your article. 
  8. Make your piece conversational, write like your talking to your best friend or pals over a coffee. Read it back to see if it flows and if it sounds like how you speak.
  9. Engage with your reader, ask them a question which they can relate to, it makes them want to read on a little longer, and also they will be more liable to say yes to what you are retailing.
One of the things I do is to keep emails of what I think are good copies, the ones that caught my attention in the first place. I like to study them to 'learn' from them, get an insight into what is great about them, how does it all hang together.  Here's a great course that I have found useful in copywriting, let me know if you find it useful too. CLICK HERE for more details.

I hope you have found this useful and if you have, why not leave me a comment below.

Feel free to share this with friends and business colleagues :)
My Amazon Tip of the Day













Colette Morris F.R.S.A
Internet Marketing Strategist & Business Coach
http://www.BuildYourBusinessOnline.info

Friday, 19 November 2010

How To Get Your Articles Noticed

 One of the ways in which you can get free advertising for your business and publicity is by generating articles.

What do you write about?  The simplest advice is to write about what you know.  Articles should be at minimum between 450 - 600 words long.  You should not put a URL above the fold as most article submitters or ezine sites will reject your article. Also you need to ensure that you do not use another authors words.  Again, article ezine sites do not and will not tolerate this and your article will not be accepted.

Before writing an article, do your keyword search pretty much like you would if you were advertising on google or for pay per click. Why you ask, well, your articles just like ads are indexed by the spider bots that weave their way around the world wide web.  Have you noticed when you do a 'google' search on something you get a list of articles in the organic searches.  This is down to good keyword research.

You can break your articles down into 'chapters' or 'parts', not only will this give you lots to write about, but also gives out continuity to your readers.  Check your spelling and grammar, important feature of writing articles.  People tend to notice the mistakes and not the message you are conveying.

Copywritingis an essential part of article writing, if you are not good at ad copy, then put yourself on a course such as this click Here for more information.  
Good copy  writng skills will blow apart the competition, get readers attention from the start and get people to purchase whatever it is you are retailing.  Remember you have about 8 - 10 seconds to get peoples attention, having eye catching titles, and enthralling story lines to keep them hooked is essential to getting your article noticed.



Colette Morris F.R.S.A
Internet Marketing Strategist & Business Coach
http://www.BuildYourBusinessOnline.info

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