Well Done! You made that crucial decision and started your MLM or online business. Woohoo! Then you get a call from your sponsor, and they ask you to go write a list of names, your warm list, of your friends, family and colleagues, then call then and show them your business presentation.
You are so good at this, you find that a few weeks later 80% or so had joined you and you now have a thriving downline and have already broken company records for your earnings in your first 30 days. Then you snapped out of ‘dream land’ and came back crashing down to earth…
In reality don’t be surprised or disheartened with the negativity, sceptism or lack of support, demonstrated by those whom you considered to be your family and friends, this is perfectly normal. You must not let it get you down, remain positive and don’t quit.
A few ‘newbies’ do have some success when they show their business to their warm market, but let’s not forget that they are in a very small minority. This ‘old school MLM’ approach may have worked very well 5-6 years ago, but times have changed drastically especially over the last two to three years with the internet, social media sites and a host of new marketing methods available to networkers, chasing down prospects ‘old school MLM style’ to join your business has become outdated.
The secret to being successful in most markets today depends on your ability to attract prospects to you. You need to find a way for your prospects to find your website and sign up of their own free will. This is called lead generation and is the life-force of your business. It is important for you to be able to generate leads to continue to grow your business. It is simple, ‘no leads equals no business’. But can’t I just purchase some ‘hot leads?’ No. You will be wasting your money, and I can talk from experience. You need hot leads that have responded to you, not leads that have been sold on to three of four other network marketers from different companies who, when you contact them are no longer interested, or cannot remember completing a survey with their info.
So just how do you generate leads to your new MLM or online business?
Here are 3 key things you must do.
• 1. Make a 90 Day Plan
• 2. Work to a budget
• 3. Stick to both 1 & 2!
Making a 90 day plan of action, what are your objections, what do you want to achieve in those 90 days. What marketing methods are you going to use to help you generate leads, how much ‘action’ will you need to take to enable you to generate those leads.
Working out a budget can be equally difficult especially if you are new to MLM or online business, and have very little in advertising money to begin with, after all the point of starting your MLM or online business was to be able to generate extra cash right? The important thing is to set a realistic figure for your budget one that you are reasonably comfortable with to start.
Here are some free tips on what you can do to get your lead generation started using social media which will cost you next to nothing.
1.
Sign up to MySpace or Facebook (or both!) and start to network. This is free. Develop your profile for your business. Then go out there and find new friends and groups to join. Think of it like a party, when you go to a party you circle around, meet friends and make new friends you laugh you share information get the point here? Yes, these are social networks and people are using their profiles to meet new friends and develop relationships, but let us not forget this is what network marketing is all about. If you are in network marketing you are in the business of developing and maintaining relationships. It is important not to pitch your business straight away to new contacts, but develop the relationship and trust first. Your profile gives you the perfect opportunity to showcase you and your business, just let that do the talking first and let your new contacts follow through themselves.
2. Start a blog. A blog is an easy way to give yourself an online presence and is excellent for branding yourself. You want to be able to demonstrate that you are a leader and know what you are talking about that way prospects will be attracted to you. People join leaders, so if you don’t appear to be a leader, they will find someone who is. . Use your blog to brand and market YOU, not your company. Blogs enable you to get free traffic from the search engines. If you can provide valuable content that is indexed by the search engines you will be ranked in the organic listings. Why pay for ranking (ppc) when you can achieve high rankings for free clicks? PS handy tip: Don’t forget to link your blog to your face book or myspace feeds, this will increase your search engine rankings.
3. Article marketing. Write articles for distribution across the internet. You can publish your articles on your blog as well as numerous article directories. www.ezinearticles.com are always looking for new content and so when they use your article you get the exposure when your article is emailed to their lists. Use the ‘ resource box’ or ‘author bio’ which is where you can put your link back to your website. Over time, as you submit more articles, people will read your bio or resource box which in turn will result in an avalanche of free traffic to your website.
This is just some of the detail of how you can get yourself started with generating leads for your new online company. Check back on my blog for more down to earth nitty gritty detail on the in’s and out’s what they don’t tell you how to use facebook, blogs and article writing and more to get into the search engine results organically and to get leads coming to you continiuously FREE of charge.
Colette Morris F.R.S.A
Expert Author and Top Producer
Visit my website for more information
http://www.colettemorris.com
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