Wednesday, 14 November 2012

I is for Influence - Rob Yeung - Book Review

Todays post is a book review. I have just started to read this book myself and am finding it very fascinating, here are some reviews by others taken from Amazon


 

I is for Influence: The new science of persuasion: Mastering the Art of Influence


This review is from: I is for Influence: The new science of persuasion: Mastering the Art of Influence (Paperback)
Might I suggest that this is a MUST READ? If you're interested in how to influence and persuade people, this book is brilliant. Plenty of new methods and techniques that I'd never come across before.

Nine chapters. I in particular liked the chapter SECRET SIGNALS on body language, what actually works (and doesn't work) when it comes to using eye contact, body movements, postures, handshakes and touch in order to influence people. Another chapter INVOKING THE IMAGINATION AND TELLING TALES highlighted ideas I've never come across: getting people to imagine themselves in situations can change their behaviour; also telling first-hand stories of our own experiences is more influential than using facts and statistics.

There's also a section at the back of the book THE INFLUENCE TOOLKIT that is like a summary of the whole book and focused specially on how to put the book's techniques into action. Recommended!

4 of 4 people found the following review helpful
5.0 out of 5 stars One of the Greatest Books Ever Written on the Subject!, 1 Nov 2011
By 
This review is from: I is for Influence: The new science of persuasion: Mastering the Art of Influence (Paperback)
Fantastic, Brilliant, Informative,! The superlatives are endless as far as i am concerned, it will be a timeless classic in years to come.

I will be highly recommending this book to freinds and family, the only dissapontment was reading the last page.

If you are new to subject of influence and persuaion treat yourself and buy the book you certainly wont regret it!






Colette Morris F.R.S.A
Internet Marketing Strategist & Business Coach
www.workwithcolettemorris.com

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